Here at LFTO, we track the best Black Friday deals on everything outdoors. Black Friday is over for 2024, but be sure to return in 2025 to get the very best smartwatch deals on offer next sale period with our handy roundup.
If you're looking to pick up a new timepiece that also connects to your Strava app and lets you know how many people gave you kudos on your last outdoor adventure, Black Friday is the time to strike!
Smartwatches are incredibly useful tools in improving and monitoring our fitness. However, many also have eye-watering RRPs, which we're thrilled to see slashed – often in half – during this magical holiday.
Retailer list: where to find the best Black Friday smartwatch deals
Amazon | Currys | John Lewis | Cotswold Outdoor | Sportsshoes | Argos | Decathlon | Boots | H Samuel | Very
Here are the best Black Friday smartwatch deals of 2024
You save £180
www.very.co.uk
In many ways the Garmin Fenix 7 is the perfect outdoor smartwatch. You get fab battery life, a huge range of premium features, excellent navigation and a lot more. But it does come in a somewhat bulky package, which is where this smaller version comes in!
Pros
- Same great features as the standard Fenix 7
- Smaller size means it fits better on thinner wrists
Cons
- Battery life isn't as good as larger version
Save £113
www.boots.com
This little double act is your personal trainer and DJ. It features GPS, coaching, and fitness tracking, plus room for 500 songs. No need to take your bulky smartphone along for your runs and workouts.
21% off
AppleIf you're an iPhone user and want the most integrated smartwatch experience, then an Apple Watch is ideal for you. The Apple Watch SE offers loads of health and fitness tracking features, including heart rate, sleep, and activity metrics.
27% off
LFTOwww.currys.co.uk
The Instinct 2 was already a great value watch because it included all the features you expect plus many you don't for a price far below Garmin's premium offerings. With solar boost charging and £80 off, this is a great deal.
£30 discount
Applewww.currys.co.uk
The Apple Watch Series 9 offers one of the best smartwatch experiences on the market, with thousands of apps available via the App Store, the ability to make and receive calls on the wrist, contactless payments, Siri voice assistant, and much more.
Save £160
LFTOTechy and tough in equally impressive measure, this is the mother of all GPS watches. Read our full Garmin Fenix 7 Pro Sapphire Solar smartwatch review to find out why.
28% off
LFTOAn utterly indestructible beast of a watch, and we'd know. Read our full Polar Grit X Pro review to find out more.
24% off
Remove the solar charging feature and the Instinct 2 becomes incredible value and still manages up to four weeks of battery life, depending on how you use it.
£180 off!
www.hsamuel.co.uk
A hardcore smartwatch for hardcore people, the Epix Pro is stuffed full of advanced training metrics and other useful features such as an AMOLED screen.
23% off
www.boots.com
A great choice for a minimalist running watch, the Forerunner 55 will track your pace and coach you to reach your goals, whether that's a fast 5k or a first marathon. It's also water resistant and swim proof.
25% off
The Instinct 2 but designed for smaller wrists.
When is Black Friday 2025?
Black Friday next begins on 28 November 2025 and finishes on 1 December 2025.
However, retailers have begun Black Friday sales earlier and earlier so that many now run throughout most of November. This means there is ample opportunity to get in on deals early.
How do I find the best Black Friday deals?
Bookmark this page to keep track of all the best Black Friday deals on smartwatches throughout the sale season.
We've got our top gear testers scouring retailers we trust, and we even use plugins to check the original price of the gear, so we're 100% sure the deals we share are the very best.
Some key retailers for Black Friday smartwatch deals are Amazon, Currys, Argos, and John Lewis.
Looking for more? We've also got deal roundups for:
What are the expected Black Friday 2025 deals?
We have found in previous years that Garmin seems to be the key brand for smartwatch deals, but there are models from many other brands that get juicy sale deals too, including Coros, Amazfit, Polar, and Suunto.
Our top tips for coping with Black Friday:
Sign up for newsletters and updates
They might clog up your inbox for the rest of the year, but you’ll find that newsletters will bring you discounts and alerts about bargains before anything else.
You can also sign up to the LFTO Newsletter, where we'll keep you to date with our 'best of' articles and Black Friday deals.
Stick to your budget
You might be tempted into all and every deal that you see on Black Friday, but set a budget and stick to it. Experts also say that you should use a credit card (it’s the safest way to pay, as the bank will end up footing the bill if there is any kind of mishap).
Stick around afterwards...
Previously, waiting until Black Friday was one of the best strategies for saving money on big-ticket items, but recent years have taught us that many of the biggest online sales will come under the 'Cyber Monday' banner, which can last until the end of November. So, always keep your eyes peeled, the bargain hunt isn't quite over yet.
Kate Milsom is a Digital Content Writer for Live For The Outdoors, within which she specialises in trail running content, including expert gear reviewing and training advice. Kate is also an ultra runner and triathlete herself, having previously worked on cycling and triathlon publications. She's been working for LFTO since 2022 and is an expert Black Friday bargain hunter.